What's happening in color at New York Fashion Week and how it relates to marketing:
New York Fashion Week is currently happening in Manhattan and showcasing the Autumn/Winter 2025/2026 collections.
While New York Fashion Week (NYFW) is a major trendsetter, its colors often influence what we see in fashion, design, and even other industries- like marketing.
Here's a breakdown of what's been happening color-wise at NYFW for the Autumn/Winter 2025/2026 season:
Pantone's Key Insights:
Blending Familiar and New: This season is all about reimagining classic colors with a contemporary twist. It's not just about inventing new shades, but also about how familiar ones are used in fresh ways.
Effortless Glamour: The colors have an approachable and accessible feel, with a touch of understated elegance.
Authenticity and Meaning: There's a focus on colors that feel authentic and connect to a desire for meaningful living.
Top Colors from the Runway:
Pantone has identified these standout colors for Autumn/Winter 2025/2026:
Lemon Grass: A zesty, lemon-infused green with a sweet, floral note.
Brandied Melon: A muted orange with a subtle spice, offering warmth.
Lyons Blue: A deep teal with a vintage, luxurious feel.
Damson: An intense purple with a contemporary glamour and a vintage vibe.
Primrose Pink: A soft, delicate pink that illuminates and enlightens.
Winterberry: A rich, sultry red with an indulgent appearance.
Hot Chocolate: A warm, decadent brown.
Chili Oil: A robust, earthy red.
Poppy Red: A vibrant and spirited red, full of energy.
Bronze Brown: A lustrous golden brown, reminiscent of natural ores.
Overall Trends:
Rich and Deep Hues: Expect to see a lot of intense, saturated colors.
Earthy and Natural Tones: Browns, oranges, and greens that connect to nature are prominent.
Touches of Vibrancy: Pops of bright colors like yellow and red add energy.
Balance of Warm and Cool: The palette mixes warm tones like reds and oranges with cool tones like blues and greens
Why This Matters:
NYFW color trends trickle down into many areas:
Fashion: Obviously, these colors will influence clothing design and what you see in stores.
Interior Design: Expect to see these colors in furniture, paint, and home decor.
Graphic Design: These colors may appear in branding, websites, and marketing materials.
Beauty: Makeup and hair trends often take cues from fashion week colors.
By paying attention to what's happening at NYFW, you can get a head start on the color trends that will be shaping our world in the coming seasons. What is your favorite color for your brand in Fall 2025/Winter 2026